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Darktrace unveils new brand with McLaren at British Grand Prix

Darktrace unveils new brand with McLaren at British Grand PrixDefault blog imageDefault blog image
01
Jul 2022
01
Jul 2022

What better way to launch the new Darktrace brand – with its bold logo and design – than in the McLaren Racing commandcenter as the F1 team prepared for the first practice run of the British Grand Prix?  

Yes, it’s the biggest and  fastest race of the year in the UK on the Silverstone track where legends have been made and legacies created. And that tradition continued as Darktrace partnered with McLaren to introduce the new Darktrace brand to the world. 

On hand to mark the occasion were Darktrace leaders Nick Trim, COO; Nicole Eagan, Chief Strategy & AI Officer; and Carolyn Esser, Chief of Corporate Affairs. McLaren CEO Zak Brown and his brandand partnership team joined them to do the honors.  

The ceremony took place on Pit Row with the sound of F1 engines revving in the background as cars rounded the course.  Zak Brown celebrated three years of McLaren’s partnership with Darktrace, emphasizing the importance of Darktrace’s innovations to his team’s ongoing work and success. Nick Trim led Darktrace’s remarks with Nicole Eagan, who noted that this new brand also marks the beginning of the nextera of innovation at Darktrace.  

Securing critical data supporting the racing team, drivers and R&D on cars actually adds to McLaren’s competitiveness on the track. And Nicole Eagan added, “Cyber-attacks don’t stop when the race starts. We’re glad to have our technology defending you on race day and every other day of the year, because we know how important technology and data are to McLaren.”

And with that, leaders pulled back the covering to unveil the new Darktrace logo on the rear wing of the McLaren F1 racing car during final preparations for the Silverstone race.

Now that’s a logo launch!

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INSIDE THE SOC
Darktrace cyber analysts are world-class experts in threat intelligence, threat hunting and incident response, and provide 24/7 SOC support to thousands of Darktrace customers around the globe. Inside the SOC is exclusively authored by these experts, providing analysis of cyber incidents and threat trends, based on real-world experience in the field.
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ABOUT ThE AUTHOR
Dan Fein
VP, Product

Based in New York, Dan joined Darktrace’s technical team in 2015, helping customers quickly achieve a complete and granular understanding of Darktrace’s product suite. Dan has a particular focus on Darktrace for Email, ensuring that it is effectively deployed in complex digital environments, and works closely with the development, marketing, sales, and technical teams. Dan holds a Bachelor’s degree in Computer Science from New York University.

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