Darktrace, the world’s leading AI company for cyber defense, has today announced that OpinionWay, a leading market research company, has chosen its cyber AI to protect proprietary research from phishing attacks, novel malware and insider threat.

OpinionWay is a major player in innovation in marketing and opinion research for businesses and consumers. In 2018, the company conducted more than 1,000 surveys across 500 customers and stores collected data, text, audio and video on its servers.

Darktrace has taken our cyber defense to the next level and gives us confidence in the integrity and confidentiality of our data which underpins our entire business”, commented Jean-Michel Bernad, IT Director and Data Protection Officer at OpinionWay. “The Enterprise Immune System identifies all kinds of novel threats, including polymorphic malware, stealthy insiders, and highly sophisticated social engineering attacks, without the need for rules or signatures. This allows us to not only live up to the security expectations of our clients, but also to comply with GDPR.”

About Opinion Way

Created in March 2000, pioneering the digitalization of studies, OpinionWay is a major player in innovation in marketing and opinion research. Its vocation is to make the world intelligible to act today and imagine tomorrow. The company is involved in many areas such as market understanding, brand issues, product and service development, etc.; to BtoB or BtoC targets for high profile customers.

OpinionWay is an active member of Esomar and has been developing a CSR policy since 2007. It has been certified ISO 20252 by AFNOR since 2009 and is a member of Croissance Plus. Contact : Olivia AUGIS – Communication Manager ; oaugis@opinion-way.com ; +331 81 81 83 05 | opinion-way.com